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Marketing for Authors

Over the weekend, I had the opportunity to attend a workshop for writers interested in how to market their work. It was done through one of my local writing groups via Skype and was led by Jacksonville based author, Valerie Bowman.

Valerie writes Regency Historical Romance novels but also knows a lot about marketing due to her recent obsession for the topic. Her lecture covered most of the points that can be found in her e-book, “Painless Marketing for Busy Authors”. I also ordered this 99 cent book to gain even more background and insight.

In the beginning of this year, I was seriously considering getting a second Bachelor’s Degree in Marketing so I was pretty amped to attend this workshop. I’ve also become slightly inquisitive about it and Valerie hit on many points that I’d already read about. However, her insight into the details and specifics is what made her presentation invaluable to me.

In her e-book especially, you can find a long list of exact things to do to increase your discoverability as an emerging author, some of which I seriously plan on implementing in the future. Plus, her humor was worth it alone.

And I fully agree: Purple pens with your book’s title on them may never get you an added sale, but come on, how awesome is that to see on your desk every day? Very awesome indeed :)

You can check out more on Valerie Bowman on her website: http://www.valeriebowmanbooks.com

-M.McKnight

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